Pragmatic Play and InstaBet form three-vertical partnership for Brazil and Mexico iGaming markets

As Pragmatic Play continues its rapid expansion throughout Latin America, the company has strengthened its foothold in the iGaming markets of Brazil and Mexico by forming a partnership with InstaBet, a supplier of services for both online sports betting and online casinos.

As part of the multi-vertical arrangement that enables Pragmatic Play to deliver its award-winning games to "two attractive LatAm markets at once," the Mexico City-based operator will have access to three of the provider's most popular verticals. This means that clients of InstaBet in both countries will have access to freshly launched blockbusters such as Gorilla Mayhem and popular games such as Gems Bonanza from InstaBet's affiliate company, Reel Kingdom. Magic Money Maze is also available from Reel Kingdom.

Three Ways to Go Vertical:

As part of the agreement, the operator will also have access to the provider's rapidly expanding Live Casino offering, which includes Boom City in addition to typical live dealer games like blackjack and roulette. The cutting-edge new game was released toward the end of the previous month. It is played on a stage that was specially constructed for it and has a studio-size 6x6 grid with a total of 36 squares, each of which symbolizes a different outcome. The participants place their wagers on the board, and the winners are selected by the roll of a pair of enormous dice. Players have the opportunity to earn as much as 20,000 times their initial wager if they are successful.

Another product is included in the three-vertical arrangement, and that product is Virtual Sports. If players get access to Virtual Sports, they will have more betting chances to choose from in the downtime that they experience between live sporting events. Popular games including Horse Racing, Fantastic League, and Force 1, each with industry-leading real-time 3D visuals, will be added to the gaming lobbies of the operator. These games are just a few of the many that will be available.


A Wide Range of Content:

Carlos Sandoval, Chief Executive Officer for InstaBet Mexico, was quoted in a statement as saying, "Instabet has become synonymous with quality, and providing our players with the widest variety of content is a core pillar of our overall growth strategy, so this latest agreement with Pragmatic Play will deliver on both of these aspects." The quote was taken from the statement that was released.

The Chief Executive Officer of Pragmatic Play anticipates that their gamers would "warmly welcome" the company's award-winning slot machines, assortment of conventional and unique Live Casino titles, and substantial Virtual Sports games.

InstaBet currently operates in Brazil and Mexico, and the new alliance will see the provider supply these three verticals to the two markets at the same time. This will allow for further growth across the thriving Latin American iGaming market, in which it already enjoys a leading presence. InstaBet's headquarters are located in Mexico's capital city, and the company currently operates in Brazil and Mexico.

Two Feathers:

Victor Arias, Vice President of Latin American Operations for Pragmatic Play, also commented on the new partnership, saying that they are "pleased" to have signed the multi-vertical seal with InstaBet, which will enable them to provide their "world-renowned high-quality titles to two exciting markets at once."

Arias noted that because the operator is in a "unique position across these numerous nations," a greater number of gamers than ever before would be able to enjoy the games that the operator offers.

Pragmatic Play has made significant progress toward its goal of becoming the leading iGaming supplier in the region. The company has recently signed a series of content deals with a variety of iGaming operators, including BNR Bet and Weebet in Brazil, amongst many others. These deals include sports betting and online casino games.

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