Jack Entertainment, Kambi Group, and Shape Games launch sports betting app

Although it is not what you may expect, a new sports betting app is now available to download in the state of Ohio. Even though sports betting won't go live until the next year, Jack Entertainment is already getting a head start on the competition. This week, the business introduced a new online sports betting platform known as betJACK. The site will provide gamers with the opportunity to participate in free gaming while they wait for real money sports betting services to become available in the state.

Partnerships in the Software Industry

betJACK is the result of a collaboration between Jack Entertainment, Kambi Group, the industry's preeminent provider of sports betting platforms, and Shape Games. The platform allows for cost-free participation and may be accessed either a mobile app or a web browser for use on a computer.

The betJACK platform gives users access to standard as well as specialized betting markets, and it is designed to appear just like a real-money sportsbook. Gamers may submit bets using tokens, and if sports betting is legalized in Ohio, the platform will switch to using US dollars as its currency. This would enable players to utilize the platform in the same manner as a regular online sports betting site.

The President of Jack Entertainment, Brian Eby, made the following statement in response to the launch of the new platform: "Jack is thrilled to provide a fun and engaging platform to assist sports fans in becoming familiar with the world of sports betting in a setting that is completely free to play."

"We wanted to provide an entertaining way for sports fans to learn and become comfortable with sports betting before real money wagering goes live in Ohio, and we are excited to partner with Shape and Kambi to create an exceptional product." "Before real money wagering in Ohio goes live, we wanted to provide an entertaining way for sports fans to learn and become comfortable with sports betting."

betJACK uses the loyalty and consumer engagement solutions provided by Shape Games. The primary focus of this partnership is on the acquisition and retention of consumers. After developing a portfolio over the course of the past year, Shape Games in the United States has moved on to their newest endeavor, which is the platform.

As a comment on the partnership, Morten Tonnesen, Chief Commercial Officer of Shape Games, stated that the company is pleased to offer its services in the United States and to provide players with a risk-free and consumer-friendly option for real money gaming in the near future. He added that the company is excited to expand its presence in the market.

Taking the Next Steps Towards Legalization

Bets placed on sporting events won't be accepted in the state legally until at least the next few months have passed. The bill was finally passed and signed into law in December 2021, and ever since then, officials have been hard at work putting together the structure that would govern the business.

The Ohio Casino Control Commission is obligated to bring the rule-making process to a successful conclusion, which includes determining how licensing will work for the emerging business. In addition, operator regulations will need to be established so that service providers are aware of how to deliver their offerings in a controlled fashion.

By the beginning of the year 2023, it is anticipated that all of the prerequisite protocols will have been finished and the framework will be in place.