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FanDuel Group signs an innovative sports betting deal with the Denver Broncos

A little more than a month after establishing an online sportsbook for punters in the state of Colorado, FanDuel Group has now announced the signing of a first-of-its-kind relationship with the Denver Broncos club of the National Football League in the western state of Colorado (NFL).

The online sportsbook operator used an official press release on Monday to detail that the arrangement represents its first with an NFL team. Under the terms of the deal, the Denver Broncos will serve as the online sportsbook operator's official sportsbetting and daily fantasy partner in the state known as "The Centennial State." The Broncos have won three Super Bowls.

Relationship that is to one's advantage:

FanDuel Group has announced that the partnership would let it to employ the official trademarks and logos of the Denver Broncos throughout its own Colorado-facing online sportsbetting and daily fantasy sports products and provide its clients with 'once-in-a-lifetime experiences and unique deals.'

Promotion in a positive direction:

The 101st season of the National Football League is scheduled to begin on September 10, while Mike Raffensperger, Chief Marketing Officer for FanDuel Group, explained in a press release that the partnership with the Denver Broncos will also allow his company to advertise its wares via signage located inside and around the team's 76,000-seat Empower Field at Mile High stadium. The stadium is located in Mile High, Colorado.

Please read the following statement from Raffensperger...

"Colorado is home to a sports fan population that is passionate about their teams and has an independent attitude, and along with the Denver Broncos, we are going to elevate the fan experience in Colorado to the next level. A partnership with a forward-thinking company like as the Denver Broncos enables us to provide exciting fan experiences both inside and outside the stadium, as well as access to one-of-a-kind betting promos and content just in time for the next National Football League season.

Clean storage space:

Early in the month of May, FanDuel Group launched a mobile-friendly online sportsbetting and daily fantasy sports service for fans in the state of Colorado. This came after the company signed a deal with the Golden Gates Casino property, which is owned and operated by the American casino operator Twin River Worldwide Holdings Incorporated. It was said that this product is now able to supply users in this region with a vast selection of betting markets on sports such as gridiron football, golf, basketball, ice hockey, soccer, and tennis in addition to "a multiplicity" of different payment choices.

Similar objectives:

Mac Freeman, Chief Commercial Officer for the Denver Broncos, stated that the pact with FanDuel Group will furthermore enable the company to access the team's own television, radio, and digital advertising platforms in order to promote its services 'directly to fans.' FanDuel Group's Chief Commercial Officer also stated this. For his part and Mac Freeman, Chief Commercial Officer for the Denver Broncos.

Freeman's statement read…

The FanDuel Group has established a solid name for itself as a leading gaming site for sports enthusiasts. The Denver Broncos' forward-thinking approach to communicating with our supporters is similar to the inventive methods that it uses to intelligently engage people through material that is both engaging and entertaining. We think that our customers will have a positive experience using FanDuel Group's trusted mobile sportsbetting and daily fantasy platforms following the company's successful debut in Colorado earlier in the month of May.

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